A large number of literate westerners spend most of their waking hours at computers, and those computers are connected to the web. The characteristic activity on such a computer has been given the pleasing name «wilfing», adapted from the acronym WWILF, or «What was I looking for?» You work a bit. You check if it’s your move in Facebook Scrabble. You get an email. You answer it. You get a text. You answer it. Since your phone’s in your hand, you play Angry Birds for five minutes. You work a bit. You go online to check something, get distracted by a link, forget what you were looking for, stumble on a picture of a duck that looks like Hitler, share it on Twitter, rinse and repeat.