Fra WikiREADia:

The 2008 National Year of Reading was a year-long celebration of reading. It aimed to build a greater national passion for reading in England – for children, families and adult learners alike.

The Secretary of State for Children, Schools and Families, Ed Balls, joined the Prime Minister, Gordon Brown, children, writers, and reading champions at 10 Downing Street on 8 January 2008 at the launch of the National Year of Reading. He called for every employer, school, library, college and local authority to get involved.

Utfordringene var «“Redefine reading for those audiences who don’t respond to the cultural values they see in reading. How?” Les  Power Pointen til prosjektlederen om hvordan de jobbet i England.