Can a book really look like the web?

This is apparently Guinness’s latest innovation to trick boys into reading. It hasn’t fooled me. Despite everyone’s best efforts, we all know that boys don’t read. There have been attempts to lure them in with subjects close to the heart of any creature made of slugs and snails: the trumping and nose-picking of picture-book fave Dirty Bertie, the rank silliness of Captain Underpants, and the insane does-what-it-says-on-the-tin popularity of Walter The Farting Dog, soon to be a movie starring the Jonas Brothers (another baffling success story). And last week Michael Rosen launched a Jamie Oliver-style «pass it on» campaign to instil a love of reading at a Cardiff school. Les mer: